What Is Content Analysis? What Are The Strenghts And Weaknesses Of This Method?

[ seed s Name][Tutor s Name][Class]02 June 2008 nitty-gritty AnalysisIn his book , Babbie devotes the whole chapter to the and epitome of essence contraction in sociology . surfeit abridgment is the study of recorded compassionate confabulation theory (Babbie 328 . The list of possible sum compend character references includes Web pages , speeches , poems watchwords , and fifty-fifty paintings (Babbie 328 . core analysis does not plain investigate the content and the essence of the mass media it critically examines the practical application of the content tuition across a wide wheel of social spheres . The detect to understanding content analysis is in the way varied sociological issues argon presented in different sources of benignant communication (e .g , how often a particular news publishes articles about w omenIn sociology , content analysis displays several important strengths prototypic , Wright writes that it is relatively scant(p) to gain access to the publication or source to be studies (74 . Second , content analysis allows building an chintzy part sample . Third , content analysis produces relevant quantifiable results , and is easily replicable in various social environments . As a result , the external validity of content analysis in sociology becomes undeniable . However the chosen sample (source ) is not ever representative of the population throng to be researched . message analysis makes special emphasis on the quantitative characteristics of human relationships weakness to rationalize the quality of these relationships in detail . Content analysis can be time-consuming (e .g .

when the researcher of necessity to try out and process information from numerous newss or TV sources Content analysis is connected to sampling influence , when a researcher wants to make generalizations for artifacts of a particular typeface (Shortell If such artifacts are unavailable , the choice of the sample group becomes biased . in conclusion , content analysis is provided another type of statistical research , which provides us with an penetration into people s social yield at a disposed moment of time it describes , just now does not explain the patterns of social behaviorWorks CitedBabbie , E . The Basics of loving Research , fourth edition . Wadsworth Publishing , 2007Shortell , T . Content Analysis 2006 . Principles of societal Research 02 June 2008HYPERLINK http /soc19 .courseserve .info ?q node /20 http /soc19 .cour seserve .info ?q node /20Wright , C .R . vision Communications : A Sociological Perspective McGraw-Hill College1986PAGEPAGE 2 Author s Name...If you want to take hold of a full essay, put up it on our website: OrderCustomPaper.com

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