A Study on Indian ‘Ready-to-Eat’ Food Industry

A study on Indian Ready-to-Eat Food Industry 1. Problem Identified 1. 1Problem Definition Indian emotional sta leavenyle is undergoing a massive socio-economic change, which is also being reflected in food for thought habits. Owing to this fact, India is experiencing a significant growth in the Ready-to-Eat Food industriousness. The Indian Ready-to-Eat industry is making a huge progress and Ready-to-eat foods food grocery store in India is expected to reach Rs 2900 Cr by 2015. The popularity of ready-to-eat packed food like a shot is no longer marks a special occasion. People fate value for time, m angiotensin-converting enzymey in hurt of quality and variety.The food affect industry is one of the largest industries in India and it is the ranked fifth in terms of Production, Consumption, Export and Expected growth. Processed food grocery in India accounts for 32% that is Rs. 1280 one million million million or 29. 4 billion US $ in a total estimated marketplace of Rs. 3990 billion or 91. 66 US $. The claim for this industry comes from the global Indians as well. NRIs and others argon looking for expedient food, (almost) authentic dishes and entree on the go. This pauperization for ready-to-eat meals has captured a large amount of money of the food retail market in India and around the world.Walk in into any desi grocery shop in North America and one can find a wide assortment of emerging desi brands. too Euromonitor International, a market research company says that amount of money Indian spend on ready to eat snacks & food is 5 billion US $ in a year while on overseas Indian or Indian subcontinents spend 30 billion US $ in a year. The factors contributing to this growth would be changes like crisp chain development, disintermediation, streamlining of taxation, economies of scale on the supply side, coupled with increasing expendable incomes, diminishing culinary skills and the rising need for convenience on the demand side.The new technologi es and techniques like retorting or sterilization process, which argon developed to farm animal the ready to eat food products and increase there shelf life is also an important factor adding to the fast growth of this industry. Some of the reasons for the market growth are listed as follows Globalization of Indian food and its purification are the core factors for popularization of ready to eat foods. Main demand for these ready to eat foods is fast growing outside market. Retail sacking culture is now growing rapidly in India. Shelf lives of these foods are at least 12-18 months. Quality, Taste and Flavour of these foods remains as thoroughly as fresh up to the expiry date. Women wanting to spend to a greater extent time out of the kitchen. More working bachelors staying away from homes. Cost good in comparison to the Indian cuisine served by the restaurants in foreign countries. 1. 2Problem Statement A study on Indian Ready-To-Eat food industry Market 1. 3Research Objectiv es 1. To study the market of Indian Ready to Eat food. 2. To sink the factors affecting the purchase decision of Ready to Eat Food. . To identify market potential of ready to eat market segment in India 4. To render the consumption pattern of Ready to Eat Food. 5. To identify the target market segment for RTE 6. To analyse the competition among different brands. 7. To develop market strategies for RTE products 2. Proposed methodological analysis 2. 1Type of Data Research Methodology The research is primarily both searching as well as descriptive in nature. The sources of information are both primary & secondary. A well-structured questionnaire will be prepared to watch the primary data through the questionnaire consume Process Non probability of sample 2. 2Tools for data collection Primary Data ?Questionnaire ?Personal Interview utility(prenominal) Data ? Internet ? Magazines ? Companies Brochure Sample size 100 Sampling Technique Convenience Sampling. 2. 3Framework for dat a analysis Analytical tools to be apply ?Percentage analysis ?Chi-square test ?Rank Correlation ?H test ?U test ?ANOVA 2. 4Expected deliverables This study is used to understand the market of Indian Ready-To-Eat Food Industry, its growth potential, consumer behaviour and to develop suitable marketing strategies.