Creativity Innovation in the Music Industry

Question: Discuss about theCreativity forInnovation in the Music Industry. Answer: Introduction In the article named Write You Want the Book to Read, the author rightly defines and explains the idea of creativity. The author claims that innovation of thought is the key to creativity. Most of the individuals, willing to write a story or compose a music, try to express the old, previously known ideas, already dealt with, by the authors in the past. Creativity is defined as the art of creating a new thing, not re-creating and re-discussing what is already being discussed in the past. Each individual is exposed to a variety of inspiring works around themselves that is likely to induce them to create their work (Kleon 2012). However, a creative individual will take inspiration from a variety of ideas he has come across in the past, and will mingle them, to create a new thing. The author rightly asserts that novelty is inherent to any kind of creative process. The creative individual certainly does not get a thought out of the blue, and derives his inspiration from the works he is fa miliar with. However, what constitutes his creativity is his ability to combine his sources of inspiration, to step out of his comfort zone, for experiencing as well creating the new, fresh stuff that at once amazes the creator and the audience alike (Tschmuck 2012). Innovativeness, Novelty and Invention are the three Accelerators of Creativity. Danielle Fienberg, the very eminent Director of Photographer at Pixar Animation Studios, explains his enthusiasm in engaging with the world of creativity that in turn shows the process of creativity, as defined above. His reflection on the concept of creativity, in fact reinforces the idea of creativity discussed above. The artistic soul that Fienberg had could be shuttered easily, as the director pursued higher studies in computer programming. However, as creative an individual she was, he employed his knowledge of coding, lighting and electronic technology to create, to innovate, and to invent a new idea, the foundation of which was already there. Fienberg explains in the video, The Magic Ingredient that Brings Pixar Movies to Life, that the movies which she had watched during her childhood days, inspired her to embrace creativity. However, when the director grew up, she did not want to direct movies, or write scripts, but was willing to employ her technical skills for creating the animated movies (The Creators Project 2016). Now, this was a huge innovation, as none of the trees, characters or forests was real objects, and yet were being rendered life by the artist. This is what creativity is all about; it is a process of getting inspired by ordinary, commonplace ideas, and yet creating a magical innovation that casts a spell on the audience, who are amazed by the novelty of ideas (Eikhof 2015). A fantastically stimulating idea can be defined as a dangerous idea. The conventional commonplace ideas can never be referred to as a dangerous idea; In fact, on the contrary, an idea that opposes challenges and frantically disrupts the traditional perspectives and grand narratives, can be regarded as a dangerous idea. It is imperative for any creative person, to possess a radically new idea that does not comply with, but rather opposes the rotten, traditional thoughts of the past (Ellen and Stepahn 2013). A dangerous idea, contained in writing, such as The Color Purple, or Godll Cut You Down, The Tangled Tale of a White Supremacist, a Black Hustler, a Murder, and How I Lost a Year in Mississippi, is capable of upsetting the status quo, and launching fierce revolution. The exemplar chosen in this task, Danielle Fienberg, is the creator of the dangerous idea, as she challenges the traditional technique of cinematography, and offers the scope of animation, that disrupts the old concepts at once. Reference List: Eikhof, D.R., 2015. Creativity and innovation, or: What have the arts ever done for us?. Ellen, W. and Stphan, V.L., 2013.Educational research and innovation art for art's sake? The impact of arts education: The Impact of Arts Education. OECD Publishing. Fienberg, D. (2016).The Magic Ingredient That Brings Pixar Movies to Life. [video] Available at: https://www.ted.com/talks/danielle_feinberg_the_magic_ingredient_that_brings_pixar_movies_to_life#t-****** [Accessed 10 Dec. 2016]. Kleon, A., 2012.Steal like an artist: 10 things nobody told you about being creative. Workman Publishing. Tschmuck, P., 2012. Creativity and innovation in the music industry. InCreativity and Innovation in the Music Industry(pp. 225-251). Springer Berlin Heidelberg.